About Us

Benu is the Finnish word for blessed and means full of blessings or divine.

Our mission is to empower you with the appropriate knowledge, products and encouragement on your journey to reveal your most beautiful, carefree hair.

We believe that not only did God bless you with gorgeous hair, but He also provided natural ingredients for its care. It is these natural ingredients in the form of essential oils, herbals, and plant extracts that we infused in Benu® specialty hair care products. With the right ingredients at the optimal concentrations your curly hair will become healthy, hydrated, manageable and reach its maximum potential.

Let Benu ® help you face the world with confidence as we help to reveal your best hair.

Be New with Benu ®!